Sid Lee and Ante Kovac director from Animals Toronto got together and produced these awesome narrative based spots in French and English for Maple Leaf Foods. The ask was to convince parents’ minds about lunch packs. It was a no brainer that editor-duo Maria Todorov-Topouzov and Dino Harambasic were tasked to provide the secret sauce.
Watch kids hilariously describe the weirdest lunches their parents have ever packed for them.
Maria Topolov was brought on board to edit the French versions with with Sarah-Catherine Lacroix associate creative director from Sid Lee Montreal, while Dino Harambasic editor worked in tandem with Ante Kovac on the English versions.
Close collaboration between the two editors was key in keeping the brand message aligned across both versions.
Online process was seamless and required minimal touch ups that Dino was able to complete in one cozy afternoon chez Sid Lee.
Bon appetit!
Additional Credits
Senior Producer – Elena Olavesen
Post Audio – Grayson Matthews Audio Design, Toronto