back
One brand. One night. One of None.
Edit, Sound Design, VFX, Online
We teamed up with Sid Lee Toronto and director James Michael Chiang to launch Miller Genuine Draft’s One of None—a bold move into urban nightlife, rooted in authenticity.
The hero film set the tone, supported by a full suite of cutdowns and social deliverables.
Working in-house alongside Gabrielle Makarewicz (copy) and Bobby Barbato Martiniello (art), we found our flow fast. Emma O’Neill’s animations and a killer ShaqIsDope track gave us room to play—with rhythm, sound, and story.
“MGD stands with those who do things differently. It’s important for us to bring those who are cut from different cloth together to experience exceptional moments and spark collective magic. That’s how culture evolves and there’s no place we’d rather be.”
Sophia Lai, MGD Brand Manager
