One for the CFL Super Fans. We teamed up with Sid Lee creatives again, this time Alexandre Pellerin creative director and Dino Harambasic editor came to the rescue, to provide a handful of social spots, and a 15s TV spot promoting the BelAir Direct “Coach for a Day” challenge in a humorous way.
The task called for a set of bite sized clips, featuring our favourite CFL players sharing their adventures on and off the pitch. Without a lot of overthinking, we went straight to work. Check out the question blitz below we had fun doing in the supervised sessions.