Pepsi / Ochoa Socials

Makers brought us back in with Pepsi and Copa90 for a social campaign built around Memo Ochoa.

Twenty-two years in goal. Six trips to football’s biggest stage. And that night in 2014 when Brazil couldn’t get one past him.

The idea: Memo’s favourite dish from six countries he knows well. Funny how they come around every four years.

Bars and tone up front: a nod to the football ads that got us hooked on the game.

Then a classic: the Pepsi Challenge, with Memo. Blind taste test, keeper’s instincts. He knew which was which.

Taylor Childs produced for Makers and made a crew spread across Spain and England feel like one room.

Six socials and a Pepsi Challenge spot.

Clean sheet.