Budweiser / Crown the Night

Colour

Our friends at UNR and Anomaly brought us on to grade Crown the Night, a high-energy Budweiser spot directed (and cut) by Sean McLeod for both U.S. and European markets—plus an extended director’s cut.

The challenge? Balancing the hyper-saturated red LEDs with a grounded night-time feel. “Using gamut compression, I was able to roll off the LEDs and give them a deeper tone,” says colourist Adam Kemp.

“My colour palette for these scenes was Budweiser Red and Blue Jeans. These complimentary colours help create a pleasant look, while the ambience of the urban setting helped provide the most of the mood.“
Colourist – Adam Kemp

Graded entirely via remote sessions on our cloud-based system, the project gave us room to push the creative and technical boundaries—thanks to a fearless team and a bold brief.

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Budweiser / Crown the Night

Our friends at UNR and Anomaly brought us on to grade Crown the Night, a high-energy Budweiser spot directed (and cut) by Sean McLeod for both U.S. and European markets—plus an extended director’s cut.

The challenge? Balancing the hyper-saturated red LEDs with a grounded night-time feel. “Using gamut compression, I was able to roll off the LEDs and give them a deeper tone,” says colourist Adam Kemp.

Graded entirely via remote sessions on our cloud-based system, the project gave us room to push the creative and technical boundaries—thanks to a fearless team and a bold brief.

And yes, the final round ended with a cold one. Cheers. 🍻