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Sometimes a cut just needs an update.

For Destination Toronto’s 100% anthem campaign, our friends at Lifelong Crush brought us in after the original spot was finished to refresh a handful of moments with additional colour and online work.

The brief was simple but tricky:
make the new footage feel like it had always lived inside the existing film.

We reverse-engineered the original look, rebuilt grades on select shots, and re-comped those updates across three campaign pillars – sport, culinary, and entertainment – plus a refreshed hero film. The goal: one cohesive world, zero patched-in vibes.

Our role
Additional colour on select shots
Online / finishing
Remote review under one cloud

Credits
Client – Destination Toronto
Agency / Production – Lifelong Crush
Director – Christina Yu

Original campaign concept, production and primary post by Lifelong Crush. Divisn supported with select colour updates and finishing.